Session 9
30-01-2026 In todays class, the concepts of capital budgeting were explored through the New Heritage Doll Company case study. Instead of approaching the topic purely through theoretical formulas, the class focused on how firms actually make investment decisions when they have limited financial resources and multiple competing projects. We applied techniques such as Payback Period, Profitability Index, and Internal Rate of Return to evaluate which project would create the most value under financial constraints. The case helped me appreciate the practical complexity behind financial decisions. While methods like the Payback Period provide insights into liquidity and risk recovery, they fail to capture long-term value creation. On the other hand, Profitability Index becomes particularly useful in capital rationing situations, as it helps rank projects based on value generated per unit of investment. The session reinforced the idea that no single metric can fully capture the qualit...